organic, ethical, good-for-you
We source the finest organic matcha from Uji, Kyoto - a region in Japan renowned for the high quality of its green tea leaves. It is important for us that UP YOUR MATCHA is grown by experts to ensure its great quality and nutritional content.
However, just because it has come from an awesome place, it doesn't mean it's going to break your bank balance! We aim to keep our prices accessible and realistic to ensure as many people as possible can enjoy our product. It's not just the super rich who should be able to enjoy matcha and its super powers!
Being organic is key to our work; pesticides are a problem and with the ever-growing issue of disease in countries with excellent living standards, we have to look at what we are eating. There is no question that food is safer and better for you without chemicals and pesticides.
UP YOUR MATCHA is certified organic by both JAS/JONA (A Japanese organic certifier) and the Biodynamic Association (BDA) here in the UK. Our aim is to be kinder to you, the environment and the world.